Product Design · 2025
FanZone
A Football Experience for Everyone
A football companion built for the roar of matchday — live scores, fan moments and community, designed to be readable at a glance in a loud stadium.
The challenge
Football apps are either data dashboards for analysts or social feeds with no substance. FanZone needed both, without either drowning the other.
The approach
- 01
Split the experience into a matchday mode and an off-day mode with different information density.
- 02
Designed a high-contrast live score surface legible in bright sun and one-handed use.
- 03
Created a fan-moment feed that sits alongside stats rather than competing with them.
- 04
Built a bold, energetic visual language with club-adaptive theming.
The outcome
One product that serves the stat-obsessed and the casual fan, with a visual system that flexes to any club identity.