All work
Brand & Motion · 2024
Motion & Reels
Video and Reel Work
Short-form motion and reel edits built for the first two seconds of attention on a feed.
The challenge
Short-form video lives or dies in the opening frame.
The approach
- 01
Front-loaded the hook and cut everything that delayed it.
- 02
Used kinetic typography tied to the brand's type system.
- 03
Designed for sound-off viewing first.
The outcome
Reels that hold attention past the scroll threshold and still feel on-brand.