All work
Web Design · 2023
Titan
Website Redesign
A concept redesign of a heritage watch brand's website — more restraint, more product, more craft.
The challenge
A crowded retail site was hiding beautiful products behind banners and competing promotions.
The approach
- 01
Rebuilt the hierarchy around the product and its craftsmanship.
- 02
Introduced a quieter, more premium type and spacing scale.
- 03
Simplified navigation into intent-based paths.
The outcome
A site that finally matches the quality of the objects it sells.